Sam Taylor - President & CEO

Sam Taylor President CEO

Sam Taylor was named Chief Executive Officer of Omaha, Nebraska based Oriental Trading Company, Inc. in May 2008. Oriental Trading Company is the nation’s largest direct marketer of party supplies, arts and crafts, toys and novelties, and a leading direct marketer of school supplies and home décor products. Recognized as one of the Top 50 Internet Retailers and one of the Top 50 Catalog Companies, Oriental Trading Company offers over 40,000 products to consumers, educators, businesses and institutions. The company has around 2,000 employees located in the Omaha area.

Prior to Oriental Trading, Taylor served as Senior Vice President of Consumer Direct and at Hewlett-Packard. In this role, Taylor was responsible for direct sales of the company’s portfolio of computing, imaging and printing technology products to consumers and home-based businesses. This included oversight of the HP Home & Home Office Store, HPs award-winning, direct-to-consumer e-commerce site in the U.S., as well as the global website, which is present in over 160 countries and 35 languages.

Previously Taylor worked for Best Buy as Senior Vice President of Online Stores and Marketing for, one of the Internet’s most popular websites. Taylor also worked for Lands’ End for over four years, leading their e-commerce and international divisions. Taylor also worked more than five years at The Walt Disney Company, including serving as European Regional Director for The Disney Store Online and The Disney Catalog. He also worked nine years for the strategy consulting firm Bain & Company in their retail, consumer products and customer retention practice areas.

Taylor graduate summa cum laude with a Bachelors degree in chemical engineering from Brigham Young University and earned a Masters degree with honors in business administration from Harvard Business School. From 2004 to 2008 he served on the Board of Directors of, the online retailing arm of the National Retail Federation.

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