Sam Taylor - President & CEO

Sam Taylor President CEO

Sam Taylor was named Chief Executive Officer of Omaha-based Oriental Trading Company, Inc., in May 2008. Oriental Trading Company is the nation’s largest direct retailer of value-priced party supplies, arts and crafts, school supplies, toys and novelties. Recognized as one of the Top 20 Internet Retailers based on customer satisfaction, Oriental Trading Company offers over 40,000 products to consumers, educators, businesses and organizations.

In 2012, Taylor oversaw the company’s sale to Berkshire Hathaway. He also led the organization through the acquisition of MindWare in 2013 and SmileMakers in 2014. MindWare develops and markets educational toys and games, and SmileMakers provides giveaways to doctors and dentists. At its annual peak the company has around 1,800 employees located in Nebraska, Minnesota and South Carolina.

Prior to Oriental Trading, Taylor served as Senior Vice President of Consumer Direct and at Hewlett-Packard. In this role, Taylor was responsible for the HP Home & Home Office Store, HP’s award-winning, direct-to-consumer e-commerce site in the U.S., as well as the global website, which is present in over 160 countries and 35 languages.

Previously Taylor worked for Best Buy as Senior Vice President of Online Stores and Marketing for, one of the Internet’s most popular websites. Taylor also worked for Lands’ End for over four years, leading their e-commerce and international divisions. Taylor also worked more than five years at The Walt Disney Company, including serving as European Regional Director for The Disney Store Online and The Disney Catalog. He also worked nine years for the strategy consulting firm Bain & Company in their retail, consumer products and customer loyalty practice areas.

Taylor graduate summa cum laude with a bachelor’s degree in chemical engineering from Brigham Young University and earned a master’s degree with honors in business administration from Harvard Business School. From 2004 to 2008, he served on the Board of Directors of, the digital division of the National Retail Federation.

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